experiential
Bespoke Installations

Amstel

Amstel

Immersive Cycling

We developed a VR Bike Race where up to four people could compete to win a pint of Amstel at the Six Day cycling event in London in 2016. 360º videos of Amsterdam where every user would start off in the same path and half way through, they would choose from 3 different routes via hotspots trying to guess the fastest one.

The pedalling speed was synchronised with the video, but the different routes would add an important luck factor so everyone had an equal shot.

Iberdrola

Iberdrola

Immersive Installations

For Iberdrola’s Shareholders Week in Bilbao, we built three different bespoke VR installations and prepared them with immersive content which provided a great WOW for such important week for Iberdrola:

A VR Surf Simulator: content created with professional surfers Garazi Sanchez and Marko Espina, a VR Rowboat Simulator and an Immersive Giant Dome projection.

Ogilvy /// Adidas

Ogilvy /// Adidas

Immersive Installation

During Primavera Sound Festival 2015, in cooperation with Adidas and Ogilvy, we built a stunning Experiential Installation, including VR through 360 recording and 3D modelling, sync´d vibration and wind, dedicated furniture design and production.

The immersive experience was able to generate wow effect and engagement. Reactions of the users were caught on camera and shared on social media via dedicated iPad App.

Havas /// Puig

Havas /// Puig

Innovative Installations

We have helped Havas Media in setting up a new technology workshop oriented to immersive and scented marketing for Puig by creating different branded bespoke installations.

Some of this installations were: Prada holographic projector (with leap motion integration to interact with fragrance sampling), Antonio Banderas transparent display with iBeacon integration and VR transposition of Nina Ricci TV spot l’Extase and branded App for cardboards.

Seat

Seat

Innovative Installation

Seat was the first automotive brand to show VR into a Motorshow. The new Seat Leon Cupra achieved a new record in Nürburgring and we thoughtit was a great opportunity for the brand to really make a difference in Geneva Motorshow. To do so we enabled visitors to re-live this amazing experience by combining Oculus Rift + Leap Motion + three 360 video.

Due to the success of the project, Seat used the installation at further motorshows.