CHEIL WORLDWIDE / SAMSUNG

“BE THE BALL” AT MUTUA MADRILEÑA OPEN 2016

CHEIL WORLDWIDE / SAMSUNG

CHEIL WORLDWIDE / SAMSUNG
CHEIL WORLDWIDE / SAMSUNG
CHEIL WORLDWIDE / SAMSUNG

“BE THE BALL” AT MUTUA MADRILEÑA OPEN 2016

CHEIL WORLDWIDE / SAMSUNG

As part of our partnership with Samsung and cheil worldwide, we have developed a virtual reality installation entitled “Be the Ball”, where the users could experience the point of view of a tennis ball during a match through a virtual reality video, while the movements of the ball where reproduced via Whiplash 3 axis movements device. The video was recorded with the new Samsung 360 consumer camera, while the Whiplash installation was showcased at ATP Master 1000, Mutua Madrileña Open, gaining fantastic exposure and user engagement.