Samsung Spain

As part of our partnership with Samsung and Cheil Worldwide, we developed a virtual reality installation entitled “Be the Ball”, where users could experience the point of view of a tennis ball through a VR 4D installation, where the movements of the ball were perfectly synced with Whiplash simulator. The installation was showcased at ATP Master 1000, Mutua Madrileña Open.

For this production we built a bespoke solution to ensure Samsung’s 360 camera moved like a real tennis ball, in order to be able to have the perfect shot, while the match was on.