Ogilvy /// Adidas

During Primavera Sound Festival 2015, in cooperation with Adidas and Ogilvy, we built a stunning Experiential Installation, including VR through 360 recording and 3D modelling, sync´d vibration and wind, dedicated furniture design and production.

The immersive experience was able to generate wow effect and engagement. Reactions of the users were caught on camera and shared on social media via dedicated iPad App.