BE THERE WHEN IT HAPPENS, WITHOUT LEAVING YOUR HOME
It’s been a while since the times we were seeing the first live streams on RealPlayer in the mid 90’s. Those of us over thirty will remember the early stages of the internet as a fascinating new world opening before our eyes, with unlimited information, instantaneous mail and audiovisual content that, even though it actually looked pretty bad at first, seemed to be a game changer for the coming years. And it was.
That brings us to the present day. Now we are used to having vast amounts of TV stations, video snippets or entire programs we watch online, smartphones that are quickly becoming a first screen rather than a second. Quantity is massive, quality is fine, but our time is scarce. Therefore, everyone is after those shows that often have become events, that are truly engaging, entertaining and fulfilling. And there is no way to better get that sensation than believing you are actually there, among the audience, feeling as part of what is going on, enjoying it in first person. We are getting closer to real immersion.
So what is next for immersive video? 3D is already working in VOD and will be soon generalised in live too. Intelligent camera switching to have different perspectives. Photogrammetry principles applied to video to allow for free space roaming. The chance to fly like a bird or perform risky activities unharmed. Merging with VR and AR to create enhanced, multisensorial experiences that are actually better than the one people undergo onsite. And many other things we have yet to imagine, from the comfort, safety and privacy of our home.
– Sergi Marí –