Cheil Worldwide / Samsung

Samsung 360 camera launch at MWC 2016

Cheil Worldwide / Samsung

Cheil Worldwide / Samsung
Cheil Worldwide / Samsung
Cheil Worldwide / Samsung

Samsung 360 camera launch at MWC 2016

Cheil Worldwide / Samsung

We are proud of having been involved in the launch of the new mobile samsung 360 camera, presented to the public during the MWC 2016. We have been asked to produce a video that could tell a story in VR about the characteristics and features of the new camera, while at the same time point out its role within the development of VR. The video was showcased during the launch presentation of the new camera at MWC, held by Marc Zuckerberg, to the 5,000 hosts of the event through synchronized video playback on the devices.