ADIDAS / OGILVY

ADIDAS at Primavera Sound 2015

ADIDAS / OGILVY

ADIDAS / OGILVY
ADIDAS / OGILVY
ADIDAS / OGILVY

ADIDAS at Primavera Sound 2015

ADIDAS / OGILVY

During Primavera Sound Festival 2015, in cooperation with Adidas and Ogilvy, we have launched a stunning 4D installation, including VR through 360 recording and 3D modelling, sync´d vibration and wind, dedicated furniture design and production, with the aim of creating an immersive experience able to generate wow effect and engagement. reactions of the users were caught on camera and shared on Social Media via dedicated ipad app.